Objective To evaluate the impacts of clinic-based informed choice program on quality of individualized service in family planning clinics in ChinaMethods During the program, family planning service staff in intervention clinics , were trained on counseling skills and key points of individualized counseling service. Questionnaire surveys were conducted pre- and post-informed choice program to evaluate the ’impacts of the program.Results Informed choice program had significantly improved the quality of individualized counseling service. The multivariate regression analysis showed that clients of the clinic were more likely to give the better evaluation of the service, the OR of evaluation score of individualized service is 1/712 (95% CI is 1. 146 to 2. 564) in Experiment Group of post-program in contrast with pre-program. The program also could satisfy individual needs of clients and increase the satisfaction degree of the service. Conclusions Informed choice program is helpful for the improvement of the Objective To evaluate the impacts of clinic-based informed choice program on quality of individualized service in family planning clinics in ChinaMethods During the program, family planning service staff in intervention clinics , were trained on counseling skills and key points of individualized counseling service. Questionnaire surveys Were conducted pre- and post-informed choice program to evaluate the ’impacts of the program.Results Informed choice program had significantly improved the quality of individualized counseling service. The multivariate regression analysis showed that clients of the clinic were more likely to give the better Evaluation of the service, the OR of evaluation score of individualized service is 1/712 (95% CI is 1. 146 to 2. 564) in Experiment Group of post-program in contrast with pre-program. The program also has won individual Needs of clients and increase the satisfaction degree of the service. Conclusions Informed choice program is helpful for the i Mprovement of the