宋代许多作家,常常是“诗文一出,即日传播”(王明清《挥塵后录》卷七)。在没有现代化传播媒介的当时,那一篇篇的诗文作品是通过什么大众传播方式迅速流传的?本文将介绍其中最重要的三种传播方式。一、镂板单传早在晚唐季世,就已有单篇诗文的镂板印卖。晚唐诗人徐寅《自咏十韵》诗就说:“拙赋每闻镌印卖。”不过当时还不普遍。到了宋代,由于印刷术的发展, Many writers in the Song Dynasty are often “poetic one, spread today” (Wang Mingqing “recorded after the wave” seven). In the absence of modern media, what passage of poetry and prose works was quickly circulated? In this article, we will introduce the three most important modes of communication. First, Lou Shi single biography Early in the late Tang Dynasty, there has been a single piece of poetry engraving board. Late Tang Dynasty poet Xu Yin “since Yong ten rhyme” poem said: "However, at that time, not yet common. To the Song Dynasty, due to the development of printing,