国外的中小企业对于进入中国市场一直有着非常强烈的欲望,尤其是在中国的宏观经济环境越来越得到世界认可的情况下。但它们要主要面临三种挑战,第一,大部分这类企业做的是“me too”的事,就是说它有的产品,别的公司也有,不具备竞争性;第二,从零开始,不论是品牌认 Foreign SMEs have always had a very strong desire to enter the Chinese market, especially as China’s macroeconomic environment has increasingly gained world recognition. However, they are mainly faced with three challenges. First, most of these companies do “me too”, that is to say, they have products that other companies have, and they are not competitive. Second, they start from scratch. , regardless of brand recognition