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广告的“公关意识”并不等于公关广告。本质上说,公关意识不应是哪一种广告形式的专利,它应是血液,奔涌在各类广告之中。事实上,已经逐渐过时的商业广告就是因为“公关意识”的缺如,而过早地结束了它的使命。如今,正在兴起的公关广告、营销广告,恰恰拥有公关意识而“人见人爱”。《消费者权益保护法》《产品质量法》的颁布,“消费者是上帝”已由口号变为观念变为行动。胡弄上帝坑害上帝的结果,便是对企业自身的损害。就“消费者是上帝”本身而言,也说明消费者已不好对付,任何简单粗暴的举
Advertising “public awareness” does not equal PR advertising. In essence, public relations awareness should not be the patent of any form of advertising. It should be blood, rushing into all kinds of advertisements. In fact, commercial advertisements that have become obsolete have ended their mission prematurely because of the lack of public relations awareness. Nowadays, public relations advertising and marketing advertisements that are emerging have exactly the public relations awareness and “people love”. The promulgation of the “Consumer Protection Law” and “Product Quality Law”, “Consumer is God” has changed from slogan to concept into action. The result of Hu’s entrapment of God is the damage to the company itself. As far as “consumers are God” itself, it also shows that consumers are not dealing with any simple and crude actions.