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新的形势下,版权成为电视媒体发展至关重要的领域,面临诸多亟待解决的现实问题。从具体的版权定价、电视剧版权运营、版权法律服务、节目模式版权、版权管理实践等角度切入探讨,可为借鉴。近年来,越来越多的电视媒体开始建设自己的新媒体渠道,通过新媒体渠道为消费者提供版权产品正成为一种趋势。新媒体渠道的搭建使得电视媒体原本以广告为主的双边市场模式逐渐被打破,版权成为电视媒体新的商业模式和收入来源1。然而,新媒体渠道建设在为电视媒体带来发展机遇的同时,也
Under the new situation, copyright has become a crucial area for the development of television media and faces many practical problems to be solved urgently. From the specific pricing of copyright, TV drama copyright operation, copyright legal services, program model copyright, copyright management practice point of view into the study, for reference. In recent years, more and more television media have begun to build their own new media channels. It is becoming a trend to provide consumers with copyrighted products through new media channels. The establishment of new media channels has led to the gradual breakdown of the original advertising-based bilateral market model of television media. Copyright has become a new business model and revenue source of the television media1. However, the construction of new media channels brings opportunities for development to the television media at the same time