论文部分内容阅读
(一)宣传是一种有意控制社会心理的活动,是有意地把某种意见、态度、情绪以及风格信仰等传播于社会的一种努力.因此,对宣传者来说,总希望自己的宣传能有比较高的被接受率,然而,却常常有这样的情况:你讲形势好,他却认为糟;你宣传先进人物,他却贬斥,讥讽;你批评某种不道德的社会现象,他却模仿、赞赏;你指出某部电影或小说的错误倾向,他偏要去看一看,如此等等,这些是宣传工作中负效果型所产生的种种心理表现,也就是通常所说的“逆向心理”.
(A) Propaganda is a kind of intentional control of social psychology, and it is an effort to deliberately spread certain opinions, attitudes, emotions and style beliefs in the society, therefore, it is always necessary for propagandists to advocate their own propaganda However, there are often situations in which you say that the situation is good, that he thinks bad, that you propagate advanced people, he denigrates and ridicules you criticize some kind of immoral social phenomenon, that he But you imitate, appreciate; you point out the wrong tendencies of a movie or novel, he would like to have a look, and so on, these are the publicity of the negative effects produced by the various psychological performance, which is usually said “Reverse psychology ”.