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选择的时代90年代,由于有线电视、卫星传播以及电子录像机的普及,可供欣赏的多样性的节目增多起来;新的传播工具的发明利用,预示着广播电视的非大众化趋势。正由于非群体化传媒的长足进步,以往大众传媒所培养造就的大批的群体化受众开始分化解体,向零散小批的方向发展。以往,当群体化的大批受众按照固定的时间坐到电视机前,他们所接受的形象,主要是由电视网集中生产出来的。这种集中生产出来的形象经由群体化传播工具的传播灌输,无疑带有着一种强制性,而
The era of choice The diversity of programs available for appreciation increased in the 1990s due to the proliferation of cable television, satellite broadcasting and electronic video recorders. The invention of new communication tools indicates the non-popular trend of radio and television. Due to the great progress of the non-mass media, a large number of mass audiences trained by the mass media began to split and disintegrate, moving toward small and scattered small groups. In the past, when a large group of mass audiences sat in front of the television sets at a fixed time, their image was mainly produced by the television networks. This centralized production of images is instilled by the dissemination of mass communication tools undoubtedly with a mandatory