洪银兴在《经济评论》99年第2期上撰文认为，我国改革以来，由竞争形成的压力促进了企业经济效益的提高。但在企业生产性费用降低的同时，企业的竞争性费用却在不断增瓜，如越来越大的广告费、包装费、推销费，以及由企业间的恶性竞争导致的相互压价、拆台等。上述这些急剧增大 Hong Yinxing wrote in the 2nd issue of “Economic Review” in 1999 that since the reform in our country, the pressure from competition has promoted the improvement of economic efficiency of enterprises. However, with the reduction of production costs of enterprises, the competitive costs of enterprises are constantly increasing, such as increasing advertising costs, packaging fees, marketing expenses, and the vicious competition between enterprises lead to mutual depreciation, dismantling and other units . These are sharply increased