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电子商务的热度从2012年持续升温,过去的2014年,对于更多品牌厂家来讲,是电子商务的开局之年,这里的开局之年并非单纯所指开启电商渠道布局,而是在这一年,以各个促销节点的销售额所反应,呈现出与过去每一年翻番的增长。这背后与品牌厂家的大手笔投入密切相关,资金、人员、资源等大力度倾斜这一渠道,使电子商务在2014年和未来的2015年呈现出高速增长、快速布局,整体提速的态势,每个品牌都不甘落于人后,也不甘将线上份额拱手相让竞争品牌。但同时,大笔资金流的涌入是否会“撑大”平台商的胃口,投入和
The popularity of e-commerce has been on the rise since 2012. In the past, 2014, for more brand manufacturers, it is the first year of e-commerce. The opening year here is not simply the opening of e-commerce channel layout, but here One year, responding to sales at each of the promotion nodes, showed a doubling of growth each year from the past. This is closely related to the generous input of brand manufacturers, capital, personnel, resources and other efforts to tilt this channel, so that e-commerce in 2014 and the future in 2015 showed rapid growth, rapid layout, the overall speed of the situation, each After the brand is not willing to fall behind, it is unwilling to surrender the online share to compete with the brand. But at the same time, the influx of large capital flows will “hold up” the platform’s appetite, input and