关注参与购物狂欢的跨境电商,是因为他们带来了美国、欧洲、日本、韩国等25个国家和地区的5000多个海外品牌,这些品牌开始激烈争夺中国市场的消费者,中国传统制造业品牌的整体价值链,面临巨大危机。2015年双十一跨境电商,有来自美国、欧洲、日本、韩国等25个国家和地区的5000多个海外品牌,覆盖200多个国家和地区的消费者、4万商家、3万多品牌、600万种货品……这样一组数据吸引来的不只是电商平台,还有传统 Cross-border e-commerce companies who are concerned about participating in shopping spree are attracted to more than 5,000 overseas brands from 25 countries and regions such as the United States, Europe, Japan and South Korea. These brands have started to fiercely compete for consumers in the Chinese market. The traditional Chinese manufacturing Industry’s overall value chain, facing a huge crisis. In 2015, Double 11 Cross-border E-commerce has over 5,000 overseas brands from 25 countries and regions including the United States, Europe, Japan and South Korea, covering over 200 countries and regions, 40,000 merchants and more than 30,000 Brand, 6000000 kinds of goods ... ... such a group of data not only attracted to the e-commerce platform, as well as traditional