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浙江是中国的玩具生产和出口大省,而浙江的主要出口地为宁波、云和、义乌等地,主要出口品种为木制玩具、布绒玩具、塑料玩具和童车等,大量出口欧盟、美国、加拿大等地。浙江玩具在金融危机之后出口的问题日渐明显。内部原因包括企业自身生产成本增加,企业自身产品质量存在隐患和缺少知名品牌等,外部原因包括国外玩具需求的不断变化,苛刻的贸易技术壁垒等。本文针对浙江玩具出口存在的问题,进行原因分析并提出应对策略,希望能够给予从事浙江玩具出口的相关企业一些建议。
Zhejiang is a major toy production and export province in China. Zhejiang is mainly exported to Ningbo, Yunhe and Yiwu. Its main export varieties are wooden toys, plush toys, plastic toys and strollers, etc., which are exported to the EU, the United States , Canada and other places. Zhejiang toy exports after the financial crisis has become increasingly obvious. Internal reasons include increased production costs of their own enterprises, their own product quality risks and the lack of well-known brands, external reasons include the changing needs of foreign toys, harsh technical barriers to trade. This article aims at the existing problems of Zhejiang toy export, carries on the reason analysis and puts forward the countermeasure, hopes to be able to give to engage in the Zhejiang toy export some related enterprises.