电视剧《传奇大掌柜》在央视播出期间,创下了央视近年来少有的高收视率,赢得了较高评价。在该剧中,我们看到了一个品牌老店创办的艰辛,也看到了一个百年品牌从无到有进而走向辉煌的运行逻辑。一、民族品牌背后的优秀传统文化影视艺术是展示中国品牌发展的最佳形式,能够很好地将品牌建设的路径和背后的故事讲述出来,也能把各个历史时期打造品牌背后的深层价值演绎出来。观众通过电视剧,看到了一些老字号的兴衰历史,了解了其背后的深层原因,对品牌建设产生了直观形象的认识。《传奇大掌柜》作为今年首部商业剧,剧本依据真实的商业 During the broadcast of CCTV, the legendary “treasurer” of the TV drama series hit a rare high audience rating of CCTV in recent years and won a high rating. In this drama, we saw the hardships of establishing a brand old shop and also saw the running logic of a century-old brand from scratch. First, the outstanding traditional culture behind the national brand Film and Television Arts is to demonstrate the best form of Chinese brand development, can well tell the story of the brand building and the story behind it, but also to build the historical value of each brand deep historical value come out. Through the TV series, the audience saw the history of the rise and fall of some old and famous brands, learned the underlying reasons behind them and gave an insight into the brand building. “Legendary treasurer” as the first commercial drama this year, the script based on real business