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交互可以促进服务性产品的形成,也有助于形成产品性服务体系,从而大大提升由消费者的意愿去影响产品与服务的可能性。零点是做市场数据出身,消费者数据是一种互动成果,但仅有传统的长周期市场数据问题很大。交互不只是互动,而是交叉互动,是表示与消费者处在一种频密、多元的互动之下的状态。在这种状态里面,往往需要有一个可触及的对象群体,也需要有一个乐意倾听反馈的行动群体,缺一不可。且在双方存在的情况下,也需要第三方让双方频密与大量的互动保持清晰的逻辑,使意思传达成为可能。这些
Interaction can promote the formation of service products as well as contribute to the formation of a product service system that greatly enhances the possibility that consumers and consumers will want to influence products and services. Zero is the market data background, consumer data is an interactive result, but only the traditional long-period market data is a big problem. Interaction is not just an interaction, but a cross-interaction, which means that it is in a state of frequent and diverse interaction with consumers. In this state, there is often a need to have a reachable target group, and an action group willing to listen to feedback is indispensable. And in the presence of both parties, it also requires a third party to keep both parties’ frequent and large-scale interactions clear and logical so as to make the communication possible. These ones