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就争夺消费者的注意力而言,巧取已经取代豪夺,成为最新的主流趋势。在互联网,特别是移动互联网的地毯式覆盖下,广告这一伴随现代商业起源而兴起的传播模式,无论是形式还是内涵在现阶段都已经发生了重大而深刻的变化,而且这一变化还在持续演变之中。所以,我们有必要来重新审视广告这一古老且又历久弥新的商业发明。
In order to compete for the attention of consumers, Qiaoshu replaced robbery has become the latest mainstream trend. Under the blanket coverage of the Internet, especially the mobile Internet, the advertisement, a mode of communication that has arisen with the origins of modern commerce, has undergone major and profound changes both in form and in content so far, and this change is still Continuous evolution. Therefore, it is necessary for us to re-examine the ancient and time-honored commercial invention of advertising.