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随着人民群众生活水平的提高和文化素质的不断提升,艺术品市场作为一种古老而又崭新的消费形式渐渐走进社会的时尚前沿。视觉艺术品,简单地说就是我们在美术馆、展览馆以及画廊等地方所见到的具有经济价值,体现一种创造性并为消费者所接受的艺术作品。作为视觉艺术品消费主要场所的画廊,架起了消费者和艺术品创作者之间的桥梁。综观中国画廊业,尽管经历了10年的起步发展,取得了一些可喜的成就,但不可否认,大多数画廊的经营模式还仅仅停留在作品销售的初级阶段。在画廊的定位、艺术市场的培育、经纪代理制的建立与实施,产业研究与基础法律环境以及经营原则等方面,还存在着许多问题。
With the improvement of people’s living standard and continuous improvement of cultural quality, the art market as an ancient and brand-new form of consumption has gradually entered the fashion frontier of society. Visual art, in short, is a piece of art that we see in art galleries, galleries, galleries and other places of economic value, embodying a creative and consumer acceptance. The gallery, the main venue for the consumption of visual artwork, bridges the gap between consumers and artists. Looking at the Chinese gallery industry, despite some 10 years of initial development and some gratifying achievements, it is undeniable that most galleries operate only in the initial stage of sales. There are still many problems in such aspects as the orientation of the gallery, the cultivation of the art market, the establishment and implementation of the brokerage agency system, the industrial research and the basic legal environment as well as the operating principles.