对于产品广告的作用与效能,一般人的认识往往仅限于介绍产品、打开销路、提高知名度等销售策略的运用方面,不重视或者不了解其中蕴藏着的丰富的信息资源,尤其对一些中外先进产品的广告,很少有人以此为意,加以开发利用。这实在是一种浪费,甚为可惜。 For the role and effectiveness of product advertising, most people’s understanding is often limited to introduction of products, opening up sales channels, improving visibility and other sales strategies, which do not attach importance to or do not understand the rich information resources, especially for some advanced Chinese and foreign products Advertising, few people take this as meaning, to develop and use. This is really a waste, it is a pity.