随着互联网的快速发展,网络购物已经开始成为购物的主流方式。2015年,淘宝网借着光棍节这一天,以571亿人民币的成交额,再次创世界纪录,并取得了“双十一”注册商标。庞大的交易额背后,不但让我们看到了网络营销的成功,同时一些问题如商品质量,支付界面崩溃,售后,物流等弊端逐渐暴露。 With the rapid development of the Internet, online shopping has become the mainstream way of shopping. In 2015, on the day of Singles’ Day, Taobao once again set a world record with a turnover of 57.1 billion yuan and acquired the “Double 11” registered trademark. Behind the huge transaction volume, not only let us see the success of network marketing, while some problems such as product quality, payment interface collapse, sales, logistics and other drawbacks gradually exposed.