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为了快速响应游客多变的需求,旅游供应链节点企业间的相互合作与支持成为必然,而节点企业间的合作基础则是信息共享。本文通过对杭州西溪天堂旅游综合体内部旅游供应链构成分析的基础上,对其供应链实际运作中信息共享类型和模式进行了分析,并通过选取典型的4条供应链采用模糊优选法对其信息共享程度进行量化分析,比较杭州信息共享程度情况,找出信息共享程度相对较高者,从而信息共享程度相对较低者可以向信息共享程度较高的供应链学习。
In order to respond quickly to the ever-changing needs of tourists, mutual cooperation and support among tourism supply chain nodes become inevitable, and the basis for cooperation among nodes and enterprises is information sharing. Based on the analysis of the internal tourism supply chain of Xixi Paradise Tourism Complex in Hangzhou, this paper analyzes the types and patterns of information sharing in the actual operation of the supply chain. By selecting four typical supply chains, Share the degree of quantitative analysis of Hangzhou to compare the degree of information sharing to identify the relatively high level of information sharing, and thus the relatively low level of information sharing can learn to a higher degree of information sharing supply chain.