在全球化进程中,经济全球化与文化全球化相伴而生,为文化的共融与发展提供了契机,也给本土文化的传承与传播带来了挑战。文化全球化,是指各民族文化通过交流、融合、互渗和互补,不断突破本民族文化的地域和模式的局限性而走向世界,不断将本民族文化区域的资源转变为人类共享、共有的资源。在全球化的大趋势下,对外宣传工作的重要性日益突出。中国正在奋力崛起,正 In the course of globalization, economic globalization and globalization of culture have come together to provide an opportunity for the communion and development of culture, which also poses challenges to the inheritance and dissemination of local culture. Cultural globalization means that all ethnic groups go global in the light of the limitations of the regions and modes of exchanges, integration, mutual penetration and complementarity, and constantly breaking through their own ethnic cultures. They will continue to transform the resources of their own ethnic and cultural regions into shared and shared Resources. Under the general trend of globalization, the importance of external publicity work has become increasingly prominent. China is struggling to rise