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MTV对我们来说,还是个新东西。我们大家都在探索它的特性和它的制作特点。我有幸参加93中国音乐电视大赛的评委工作,学习到不少东西。其中之一,是感到制作MTV,创意十分重要。 记得评委们第一次集中在一起研讨如何才能做好评选工作时,评判长洪民生同志就明确指出,“创意十分重要”。在颁奖大会前夕举行的新闻发布会上,中央电视台文艺部主任邹友开同志也表示,“我们评价一部音乐电视片,十分看重它的创意性”。在整个评选工作中,评委们越来越感到:创意是否新颖,确实决定着一部MTV的成败得失。 “创意”这个词,对我们来说已不陌生。在电视广告的拍摄中它早已被运用。电视广告的制作十分讲究要有独到的创意。我见到过西方一个厂家宣传他们生产的小轿车的电视广告。第一个画面是一个人
MTV is still something new to us. All of us are exploring its features and its making features. I am fortunate enough to participate in the 93 China Music TV contest judges work to learn a lot. One of them is that it is very important to create MTV. I remember the judges for the first time focused on how to do a good job selection, Comrade Hongmins comrades made it clear that “creativity is very important.” At a news conference just before the awards ceremony, Comrade Zou Youkai, director of the Central Arts Department of Literature and Arts, also said: “We value a music television film and attach great importance to its creativity.” In the entire selection process, the judges are more and more felt: creative novelty really determines the success or failure of a MTV. The word “creative” is no stranger to us. It has long been used in television commercials. Television ads are very particular about the production of unique ideas. I have seen television commercials from a Western manufacturer promoting the cars they produce. The first picture is a person