“我很丑,但我很温柔。”“我很温柔,但我很丑。”同样的内容、同样的文字,只因表达次序的不同,所流露的内涵与心理就迥然相异。广告大师奥格威说:“广告是词语的生涯。”大量实验也证明,广告语言比广告形象便于人们记忆,更能打动人心。自1979年以来,我国的广告业发展势头锐不可挡。据世界传媒机构Zenith Media World Wind提供的资料显示,自1992年以来,全球广告年增长率最高的国家是中国,为154%,广告的从业人员、经营单位、传媒载体,标版售价均有增无减,大大小小的公司企业也对广告宣传倾注了前所未有的热 “I am very ugly, but I am very gentle. ” “” I am very gentle, but I am ugly. “The same content, the same text, just because of the different order of expression, revealed the connotation and psychological different. Advertising master Ogilvy said: ”Advertising is the career of the word. " A large number of experiments have also proved that advertising language than the image of the ad to facilitate people to remember, more touching. Since 1979, the momentum of China’s advertising industry has been unstoppable. According to information provided by world media agency Zenith Media World Wind, since 1992, the country with the highest annual growth rate of advertising in the world is China, with 154% of the total number of advertising practitioners, business units, media carriers and plate prices Unabated, large and small companies have also poured advertising unprecedented heat