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观点经营美丽产业,要采取差异化、个性化战略:它的核心是为客户创造价值;表现方式为个性化,独特性,与众不同;原动力是不断创新。著名的营销大师德鲁克在谈到产品的营销时,有这样的论述:要经营好一个产品,首先要回答三个基本问题:业务是什么?顾客是什么?顾客所认同的价值是什么? 美丽经济的组成部分以女性消费为主,它由相关的美丽产业组成,这些相关的美丽产业主要有:化妆品产业、美容产业、服装产业、整容业、会展(选美)业等;生产企业分为制造商、销售商、服务商。
From the perspective of operating a beautiful industry, we should adopt a differentiated and individualized strategy: its core is to create value for customers; the performance style is individualized and distinctive; the driving force is continuous innovation. Well-known marketing guru Drucker talked about product marketing, there is such a statement: To run a good product, we must first answer the three basic questions: What is the business? What is the customer? What is the customer value? The beautiful part of the economy is dominated by female consumption. It is made up of related beautiful industries such as the cosmetics industry, the beauty industry, the garment industry, the plastic surgery industry, the convention and exhibition (beauty pageant) industry, etc. For manufacturers, vendors, service providers.