尽管Amazon Go还有待时间检验,但它可能真会改变线下店游戏规则。拿了就走逢年过节外出逛街,你最怕什么?恐怕不少人都头疼看到“血拼”后那漫长的排队等候结账人群。日前,亚马逊公布的一项Amazon Go智能实体店计划就直指这一痛点,引来众多关注。不同于传统零售店经营模式,这家颇具实验性零售店的最大卖点就是不用排队,自动结账。顾客选好商品后,拿了就能走,一如店名Amazon Go直白所示。 Although Amazon Go has yet to be time-tested, it may really change the rules of offline shop rules. Take a festive holiday shopping, what are you afraid of? I am afraid many people have a headache to see “shopping” after the long queue waiting for the crowd. A few days ago, Amazon announced an Amazon Go smart store program directed at this pain point, attracted a lot of attention. Different from the traditional retail business model, the most experimental selling point of this is the biggest selling point without queuing, automatic checkout. After the customer has chosen the good, he will be able to walk, as the name of the store Amazon Direct.