从钢铁企业价格决策的理论和实践活动来看,钢铁企业定价决策宜采用价格决策链的方式进行,决策链的起点应基于产能平衡的企业内部数据整合分析。本文研究通过信息化平台对销售、生产、成本、供应四方面数据整合,以产能平衡为纽带,以短期利润最大化为目标,制定钢铁企业短期定价决策。 From the theoretical and practical activities of the iron and steel enterprises’ decision-making, the decision-making of iron and steel enterprises should adopt the method of price decision-making chain. The starting point of decision-making chain should be based on the internal data integration analysis of capacity balance. This paper studies the integration of data on sales, production, cost and supply through information platform, takes the balance of production capacity as the link and short-term profit maximization as the goal, and formulates the short-term pricing decision of steel enterprises.