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2010年,微电影《一触即发》首映,由此为中国影视业提供了一种新的艺术形式。此后,微电影迅速在我国显现出燎原之势。与此同时,媒介融合这一传媒业发展的新趋势日益显露出强劲姿态。2014年8月,中央审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,促发传统媒体加快与新兴媒体融合升级的步伐。正是在这种背景下,城市微电影迎来了新的发展契机。一、建构具备融合特性的媒介组织,打造城市微电
In 2010, the debut release of the micro-film provided a new art form for the Chinese film and television industry. Since then, micro-movie quickly showed a prairie fire in our country. At the same time, the new trend of media convergence, which is the development of the media industry, has become increasingly strong. In August 2014, the Central Committee reviewed and approved the Guiding Opinions on Promoting the Harmonization and Development of Traditional and New Media, prompting the traditional media to speed up the integration and upgrade with emerging media. It is in this context, the city micro-film ushered in a new opportunity for development. First, to construct a fusion of media organizations, to create city microelectronics