25年前,美国报业处于黄金时期,报纸广告80%的收入来自版面。当时,百货商场和大型超市是版面广告最大的两个买家。然而,随着新技术的普遍运用以及企业之间不断兼并,报业广告在零售业受到冷落,美国报业面临广告下滑颓势。报纸应该怎么办?从业人员认为,答案就是回到过去。“几十年 Twenty-five years ago, when the U.S. press was in its prime, 80% of newspaper ads came from the layout. At the time, department stores and hypermarkets were the two largest buyers of layout ads. However, with the widespread application of new technologies and the constant merger among enterprises, newspaper advertisements have been neglected in the retail industry, and the U.S. newspaper industry is facing declining advertising. The newspaper should be how to do? Practitioners believe that the answer is back to the past. "Decades