几年前的一个深夜,当我等一干广告人正为国内—家著名白酒企业的广告创意一筹莫展而又苦于找不到“他山之石”的借鉴之时,我的上司——一位资深广告人,无不感慨地对大伙说,等他将来做完100个广告咨询项目之后,他发誓要写一套有关分类广告的丛书,当然,其中第一本便是《酒品广告》!“新视界广告与品牌书系”是由余明阳先生组织国内近100名资深专家、学者和见解独到的新生研究者,从1994年起即开展对广告、品牌的研究和国外相关资料的搜集、翻译以及大量广告、品牌的策略与执行工作,并历经近十载的案头耕耘与实践检验而完成的鸿篇巨制。“新视界广告与品牌书系”包括三大板块共20本专著。其中,分类广告板块17本,涉及汽车,IT、酒品、饮 One late a few years ago, one night when I was waiting for an advertiser who was unable to find any advertisement for the well-known liquor company in China, A senior advertising people, all with emotion to everyone, after he finished 100 advertising consulting projects in the future, he vowed to write a series of books on classified ads, of course, the first of which is “wine ads!” “New Horizon Advertising and Brand Book Series ” is organized by Mr. Yu Mingyang nearly 100 domestic senior experts, scholars and freshmen researchers, from 1994 onwards, advertising, brand research and the collection of relevant foreign materials , Translation and a large number of advertising, brand strategy and implementation work, and after nearly ten years of hard work and practice test completed grand masterpiece. “New Horizon advertising and brand books ” includes a total of 20 monographs of the three plates. Among them, the classified advertising section 17, involving cars, IT, alcohol, drinks