图书营销学是在图书营销实践活动长期发展基础上，尤其是在我国出版业近几年加速产业化发展进程的基础上产生的。它经历了一个由图书发行知识的长期逐步积累，到图书发行学的产生，以及由图书进销学向图书营销学演变这样一个漫长的过程。早期图书营销学知识的积累尽管“图书营 Book marketing is based on the long-term development of book marketing practice, especially on the basis of the acceleration of industrialization in publishing industry in recent years. It has gone through a long period of accumulation of knowledge from book distribution to the emergence of book distribution and the long process of book marketing from book distribution to stock marketing. Early Book Marketing Knowledge Accumulation Despite "Book Camp