党的十六届三中全会明确提出“坚持以人为本,树立全面、协调、可持续的发展观,促进经济社会和人的全面发展”。从理论上讲,这是对马克思辩证唯物主义和历史唯物主义的丰富和发展;从实践上讲,这是我党关于“执政规律、建设规律、发展规律”的成熟结论。中国的电视经过四十多年的发展,取得了非凡的成绩,但也愈来愈暴露出:观念不清楚,产业不充分,区域不平衡,法规不健全等等弊端,由此可以看到,科学发展观同样也是中国电视媒体必须长期坚持的发展思想和传播理念。它不仅是与时俱进的时代理念,而且体现了中国传统哲学一以贯之的思想精髓。而从传统哲学角度进行思考,则有助于贯彻执行的坚定性和自觉性。 The Third Plenary Session of the 16th Central Committee of the Party made it clear that “adhering to the people-centered principle, establishing a comprehensive, coordinated and sustainable development concept and promoting the economic, social and people’s all-round development”. In theory, this is the enrichment and development of Marxist dialectical materialism and historical materialism. In practice, this is a mature conclusion reached by our Party on the law of ruling, the law of development and the law of development. After more than 40 years of development, China’s television has achieved remarkable results, but more and more it reveals the defects of unclear concepts, inadequate industries, regional imbalances and unsound laws and regulations. From this we can see that, The scientific concept of development is also a concept of development and communication that China’s television media must persist for a long time. It is not only an idea of ​​the times keeping pace with the times, but also an essence of the consistent ideology of Chinese traditional philosophy. Thinking from the perspective of traditional philosophy helps to implement the firmness and consciousness of implementation.