在大数据风声正旺之时,有这样一群人开始专注“小”数据的力量,“小”数据如何提升10倍的营销效果?Bidding X创始人兼CEO张小白认为数字营销和传统营销方式最大的不同,在于每一次推广中,每一个品牌接触点都能够产生数据。如果精耕细作,将这些点点滴滴的“小”数据串联,再和DMP中的大数据汇总,可以发挥意想不到的大价值,让营销效果的提升不只可以做到百分之几十,而是百分之几百。 At a time when big data is booming, how do such “little” people focus on the power of “little” data and how “little” data boosts their marketing by 10 times? Zhang Xiaobai, founder and CEO of Bidding X, believes that digital marketing and tradition The biggest difference is that marketing methods, each promotion, each brand touch point can produce data. If intensive, these little bits of “small” data in series, and then the big data in DMP summary, you can play an unexpected big value, so that marketing effectiveness can not only enhance the dozens of percent, and Is a few hundred percent.