论文部分内容阅读
在全国乃至全球报业衰退的大背景下,地市报如何调整策略应对挑战,是各家地市报正在努力探索的问题。《唐山晚报》的实践是从版面和栏目入手,提高新闻竞争力。调整版面,以贴近性做好原创新闻地市报面向本区域受众,读者定位明确,针对性强,在贴近性上独具优势。如何体现贴近性?经过实践摸索与不断调整,《唐山晚报》2013年进行了大规模的版面调
In the context of the newspaper industry recession in the country and even the world, how to adjust the strategy to deal with the challenges of the local newspaper, is the various municipal newspapers are trying to explore the issue. “Tangshan Evening News” practice is to start from the layout and columns to improve the competitiveness of the news. Adjust the layout, close to do the original news to the local audience in the region, readers targeted clear, targeted, unique in close proximity. How to reflect the close? Through practical exploration and continuous adjustment, “Tangshan Evening News” in 2013 conducted a large-scale layout