在传播学领域,自媒体的一般定义为:信息传播的个性化自主化,传播的信息内容的随意性,信息传播的迅捷性,消息生产者的平民化等具有新的、区别于传统媒体的传播媒介。而作为典型的自媒体形式——微博,在这几年的发展形式不可谓是突然袭击,飞速发展。2009年底至今,以新浪微博领衔的中国微博传播的火爆式发展,不但改变了普通人的沟通方式,同时也改变着传统媒体的传播方式。在传播学领域,自媒体的一般定义为:信 In the field of communication science, the general definitions of media are as follows: the individualized autonomy of information dissemination, the randomness of information content disseminated, the expeditiousness of information dissemination, the civilianization of information producers, etc., which have new features different from traditional media Media. As a typical form of self-media - Weibo, in the past few years the form of development can be described as a surprise attack, the rapid development. Since the end of 2009, the hot development of the microblogging communication in China led by Sina Weibo has not only changed the mode of communication among ordinary people, but also changed the mode of transmission of traditional media. In the field of communication, the general definition of media is: letter