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营销组合战略是一种以营销为中心规划、组织整个企业运行,调动一切战略手段以保证企业在竞争中取胜的战略。按战略内容的不同,营销组合战略可划分为: 市场细分及定位战略。对企业来说,市场是有形的、具体的、可以细分的。例如:按地域划分的本地市场和外地市场、国内市场和国际市场、城市市场和农村市场;按消费者年龄划分的少年儿童市场、青年市场和中老年市
Marketing strategy is a combination of marketing as the center planning, organizing the operation of the entire enterprise, mobilize all the strategic means to ensure that enterprises in the competition to win the strategy. According to different strategic content, marketing mix strategy can be divided into: market segmentation and positioning strategy. For businesses, the market is tangible, concrete, and subdivided. Examples include: local and foreign markets, domestic and international markets, urban markets and rural markets by geographical area; children and youth markets by age of consumers, youth markets and middle-aged and elderly cities