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广告创作成功的前提之一是对该广告商品特定目标群体的深入了解与把握.本文主要从修辞角度出发并结合对女性群体心理和语言习惯的分析,探讨女性商品广告词在语言运用上的艺术手段,以期对女性商品广告的实践有所裨益。
One of the prerequisites for the success of creative advertising is to understand and grasp the specific target groups of the advertising goods.This article mainly analyzes rhetoric and psychological analysis of the female population and language habits to explore the art of using advertisements of women's merchandise in the language Means, in order to benefit the practice of women's goods advertising.