本土广告怎样才成为强势品牌呢?让我们冷静地分析一下,外资与本土广告公司的状况。首先是规模、资金的大小不同。我了解的一些外资公司,包括中国台北、中国香港、新加坡,外资公司基本上各有精彩。比如说智威汤逊注重服务,强调公司的服务功能:BBDO则以创意为特色,他们用创意突围,规模可能不大,但他们同样出色。今年的中国香港4A奖里面,他们拿获了几乎所有的奖项。我说各有精彩,就是说在规模、服务客户的某一方 How to become a strong local brand advertising it? Let us calmly analyze the status of foreign investment and local advertising companies. The first is the size, the size of the funds are different. Some of the foreign-funded companies I know, including Chinese Taipei, Hong Kong, China, Singapore, and foreign-funded companies basically have their own wonderful things. For example, JWT focuses on services and emphasizes the company’s service capabilities: BBDO features creative ideas that break through with ideas that may not be large in size but equally good at them. This year’s Hong Kong, China 4A prize inside, they won almost all the awards. I said that each has a wonderful, that is, in the scale, serving one of the customers