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随着时代的发展和现代生活水平的提高,人们的出行方式不再单一化,多元化的出行方式使人们有了更多地选择,其中乘坐飞机就是重要出行方式之一。客机的飞行不仅为人们极大的节约了路程上所消耗的时间,还更加注重客户飞行体验等方面的软实力战略来提高用户的粘度。其中,航空公司的标志是客户对航空公司的首要印象,是集中展示航空公司的理念、文化、发展、目标等软实力的切入点。所以,在竞争日益激烈的发展中,标志设计显得十分重要。本文主要针对国内航空公司在标志设计的元素选取、地域特色、颜色选用以及视觉系统应用等方面进行分析和研究。
With the development of the times and the improvement of modern living standards, people’s travel modes are no longer simple, and diversified modes of travel make people have more choices. Among them, the flight is one of the important modes of travel. Passenger flight not only for people to save a great time spent on the road, but also pay more attention to the customer flight experience and other aspects of the soft power strategy to improve the user’s viscosity. Among them, the airline’s logo is the customer’s primary impression on airlines, and it is an entry point for soft power that focuses on the concept, culture, development and goals of airlines. Therefore, in the increasingly competitive development, logo design is very important. This article mainly analyzes and researches on the selection of elements, geographical features, color selection and visual system application of domestic airline design.