“喝酒,就是喝文化。”这一说法已经成为白酒行业的营销公理。但是人们喝的究竞是“酒文化”里的文化,还是“文化酒”里的文化?这两者的区别就在于品牌对消费者的影响到底有多大?“酒文化”已经存在了上下五千年,扎根于消费者中间,说到酒文化,每个人都可以津津乐道一阵子,什么“李白斗酒诗百篇”早就成了唾沫渣子之类的陈词滥调。所以,酒文化是公共资源,大家拥有;酒文化既是打造文化酒取之不尽的资源,又必须小心使用、用心使用,否则很容易流于形式而人云亦云。只顾喝酒文化而不喝文化酒,往往喝醉的是自己。文化酒指具有独特文化内涵的某一具体品牌的酒,能让消费者喝出与众不同的文化味。文化酒的文化越具有独占性、 “Drinking is drinking culture. ” This argument has become the liquor industry’s marketing axioms. But what are the differences between the two in terms of the culture of wine culture or the culture of culture wine? What is the influence of brand on consumers? “There have been around five thousand years, rooted in the middle of consumers, when it comes to wine culture, everyone can relish, what ” Li Bai Dou Shu Shi Bai "has long been a cries of salty scum or the like . Therefore, the wine culture is a public resource, we all have; wine culture is not only an inexhaustible resource to create a culture of wine, but also must be used with great care and intentional use, otherwise it is easy to flow in the form and others. Only drink culture without drinking wine, often drunk yourself. Cultural wine refers to a specific brand of wine with a unique cultural connotation, allowing consumers to drink distinctive cultural taste. Cultural wine culture more exclusive,