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近年来微博作为一种新兴的信息传播方式,以其信息传递的便捷、快速和广泛性的优势迅速的风靡网络,全新的信息传播方式对传统媒体的市场产生了强大的影响和挤压,而且引发了当下媒体传播市场的巨大革命,迫使传统媒体不得不进行改变以来适应现代媒体市场的转变。那么,传统媒体对于微博的挑战采取了那些应对方式呢?本文就从微博媒体的特征入手,分析了微博对传统媒体有哪些影响,并在此基础上就媒体对微博影响的应对方式谈了几点看法。
In recent years, as a new way of information dissemination, microblogging has rapidly swept the network with the convenience, speed and extensive advantages of information transmission. The brand new way of information dissemination has had a strong influence and squeeze on the traditional media market. But also triggered a huge revolution in the current media market and forced the traditional media to adapt to the changes in the modern media market after they had to make changes. So, the traditional media for the challenges of microblogging to take those coping styles? This article starts with the characteristics of the Weibo media, analysis of the impact of Weibo on traditional media, and on this basis, the media response to the impact of Weibo Way to talk about a few comments.