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数字时代,各种数字技术应用于视觉传达设计中,对该种设计活动起到了一定的促进作用。视觉传达设计依赖于媒体技术,将视觉符号信息有效传递。在数字技术的带动下,以信息媒介为载体,视觉传达的设计思维实现了创新,设计方式因此而发生着改变。本论文针对数字时代视觉传达设计的新思维进行研究。
In the digital age, various digital technologies are applied to the design of visual communication, which plays a certain role in promoting such design activities. Visual communication design relies on media technology to effectively communicate visual symbolic information. Driven by the digital technology, with the information media as the carrier, the design thinking of visual communication has realized the innovation and the design method has been changed accordingly. This thesis aims at the new thinking of visual communication design in digital age.