近两年来电子渠道是一个火热的话题,从零起步的京东商城屡屡创下销售奇迹,2012年平台销售额高达600亿元;有庞大实体店依托的苏宁易购也频频发力,获得了超常规的快速发展。在电子渠道、电子商务日益发达的今天,电信运营商的电子渠道该何去何从呢?本文将从行业内、行业外案例分析入手,试图探讨电信运营商电子渠道的几个问题。 Electronic channels in the past two years is a hot topic, starting from scratch Jingdong Mall repeatedly set sales miracles, platform sales in 2012 up to 600 billion yuan; a large entity relying on Suning Tesco also frequently force, access to ultra-conventional The rapid development. In the electronic channel, electronic commerce is increasingly developed today, the telecom operators of electronic channels go from here? This article will start from the industry and outside the case analysis, trying to explore several issues of telecom operators electronic channels.