任何成功的营销策略,都必须首先分析营销的瓶颈出在哪个环节。有人开玩笑说,营销学就是让人们购买他们不想买的东西。玩笑归玩笑,营销早就不能——或许从来就没有那个本事——让人们买他们不想买的东西。营销的真正工作是找出应该会买我们产品的人,找出哪些因素在阻碍他们购买,然后一一攻克。 Any successful marketing strategy, we must first analyze the marketing bottleneck in what part. Someone joked that marketing is about getting people to buy what they do not want to buy. It’s fun to joke that marketing has long gone - and perhaps never had that ability - to get people to buy what they do not want to buy. The real job of marketing is to find out who should buy our products, find out what is hindering them from buying, and then capturing them one by one.