一、美国通用汽车E化的启示电子商务是企业无法漠视的潮流,为此日本新闻社最近在名古屋举办了一场名为“中部维新”的研讨会,特邀美国通用汽车的新部门E-GM负责人霍刚作专题演讲。我认为其中的一些理念很值得与大家分享。他说:现代企业如果不进入电子商务,注定会面临淘汰的命运。他特举美国为例,汽车业花了65年才达到全国家庭30％的拥有率,但网络发展只用几年就超越了。GM领导阶层对此深有感触,因此把其所有业务全部网络化,大大降低了生产成本。 1999年11月,通用率先成立了零件交易网站GM Trade Exchange;2000年2月,福特汽车及戴姆勒克莱斯勒加入其中,共同组建了一个汽车零部件的交易网站,预定一 First, the enlightenment of the United States General Motors E E-commerce is the trend companies can not ignore, for which the Nippon Shimbun recently held a seminar in Nagoya, called “the revitalization of the Central”, invited the United States General Motors new department E- Huo Gang GM responsible for the keynote speech. I think some of these ideas are worth sharing with you. He said: If you do not enter the modern business e-commerce, destined to face the fate of elimination. He cites the United States as an example. It took 65 years for the automobile industry to reach a 30% ownership rate of the entire country. However, the development of the Internet surpassed only a few years. The GM leadership has deep feelings about this, so all of its business network, greatly reducing production costs. November 1999, GM took the lead in the establishment of the parts trading site GM Trade Exchange; February 2000, Ford and Daimler Chrysler to join them, co-founded a trading site for auto parts, a scheduled one