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罗吉·喜乐(Roger Heeler)博士是加拿大约克大学市场学教授,早年毕业于美国新坦福大学和英国伦敦政治经济学院,从事市场研究(Mar—keting Research)方面的教学和科研工作已30多年;同时,他自己还开办有公司,具有丰富的实践经验,喜乐教授曾任欧洲国际市场学会副主席,他对研究中国市场有着浓厚的兴趣,曾多次来我国指导博士、硕士生学习和进行科研工作。今年6月,喜乐教授应天津南开大学教授、本刊顾问陈炳富之
Dr. Roger Heeler is a professor of marketing at York University in Canada. He graduated from the University of Newt & Stanford in the United States and the London School of Economics and Political Science in London in the early years. He has been engaged in teaching and research in market research (Mar-keting Research) for more than 30 years. At the same time, he also owns a company and has rich practical experience. Professor Joyce once served as vice president of the European International Market Society. He has a keen interest in studying the Chinese market. He has repeatedly taught doctoral and master students in China to study and conduct studies. scientific research. In June of this year, Professor Xi Le was appointed as a professor at Tianjin Nankai University and a consultant to this publication, Chen Bingfu.