图形、色彩、文字是构成装潢设计必不可少的三大要素,它们之间既相互依托又相互制约。本文就商品装潢设计的色彩应用浅谈两点认识。 一、装潢色彩是商品营销的重要因素 色彩是商品包装视觉表现的重要因素。俗话说:“远看色彩近看花”,是指色彩对感官的刺激作用。“一个婴儿刚用眼睛来认识这个世界时,最先辨认的是色而不是形,”故色较形更富有吸引力。做为商业美术中的包装设计,无论从文字,还是图形都离不开色彩的辅 Graphic, color and text are the three essential elements that make up the decorating design. They are both mutually dependent and mutually restrained. This article on the color design of decorative goods on the two points of understanding. First, the decorating color is an important factor in product marketing Color is an important factor in the visual performance of product packaging. As the saying goes: “Look at the color near the flowers,” refers to the sensory stimulation of color. “When a baby first came to know the world with her eyes, the first thing to recognize was color rather than form,” so the color is more attractive. As a commercial art packaging design, both from the text, or graphics are inseparable from the color