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本文首先论述了知识经济对市场营销实践的影响;其次指出营销创新是知识经济时代企业的迫切要求;最后阐述了知识经济时代的营销策略.
This paper first discusses the impact of knowledge economy on marketing practice. Second, it points out that marketing innovation is an urgent requirement of enterprises in the era of knowledge economy. Finally, it elaborates the marketing strategy in the knowledge economy era.