诞生于美国20世纪70年代初期的微电影,最初多是在地下室、咖啡厅、啤酒屋等休闲场所放映,聚焦群体只是小范围人群。时至今日,微电影已经不仅仅是简单的短片,它依托网络媒介和摄像技术发展,在网络上迅猛发展。在国内,从2006年的《一个馒头引发的血案》,到吴彦祖的《一触即发》,再到《老男孩》,微电影的全新时代来临。现如今,不管在哪个行业,传统营销都找不到绝佳的优势,因为在资本市场中,如果你的企业的商业模式还是老一 Microblogs, which were born in the United States in the early 1970s, were mostly shown in places such as cellars, cafes and beerhouses. The focus groups were only a small area. Today, micro-film is not only a simple video, it relies on the development of network media and camera technology, the rapid development of the network. In China, from 2006 “a bread-induced bloodshed” to Daniel Wu’s “trigger”, and then to “old boy”, a new era of micro-film coming. Now, no matter what industry, traditional marketing can not find a great advantage, because in the capital market, if your business model is still old