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模糊性是自然语言的基本属性。广告英语中的模糊性语言比较普遍。文章首先介绍广告模糊用语的几种表现形式,接着尝试用维索尔伦的顺应理论分析广告中的模糊用语,指出它们是与语言使用者的心理世界、社交世界和物理世界相互顺应的结果。
Fuzziness is a basic property of natural language. Ambiguous language in advertising English is more common. The article first introduces several manifestations of advertising vague expressions, and then attempts to analyze vague expressions in advertisements with Vishlollen’s adaptation theory, pointing out that they are the result of mutual conformity with the psychology, social and physical worlds of language users.