USP?但凡策略机构、广告公司都会提起。似乎没有差异性,品牌就活不下去,创意完全无用武之地。且慢!回过头来,你的客户指望你将每个产品赋予一项独一的伟大发明?期待你的说辞能让每一种服务真的与众不同?在同质化的时代寻找差异化,是不是脑袋有问题?有人说创意是为了创造差异,阿 USP? Whenever strategic agencies, advertising agencies will bring. There seems to be no difference, the brand can not survive, creative useless. And slowly! Looking back, your clients expect you to give each product a unique, great invention. Expect your rhetoric to make every service truly unique. Look for differentiation in a homogenized era, Is not a problem with the head? Some people say that creativity is to create differences, Ah