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越来越多的年轻人开始成为汽车市场的消费主力军,各大车企针对这一群体也展开了不同的营销模式,创造了品牌营销的许多成功案例。娱乐营销各年龄层一网打尽车型:东风HONDA XR-V营销事件:东风HONDA旗下小型SUV XR-V成为2015年第三季《我是歌手》官方指定用车。成功指数:点评:抛开在平面媒体及网络媒体上的崭露头角,当今依旧是第三媒体的优势期。投放电视广告或冠名赞助某一综艺节目仍然是迅速提升品牌知名度的捷径,尽管价格不菲,但收效甚高。为了推厂×R-V这款小型SUV,广汽HONDA曾在两年前赞助湖南卫视当红综艺节目《我是歌手》。作为一个老少皆宜的电视节目,
More and more young people began to become the main consumers of the automobile market. All major car companies launched different marketing modes for this group and created many successful cases of brand marketing. Entertainment marketing all over the world hit models: Dongfeng HONDA XR-V marketing event: Dongfeng HONDA’s small SUV XR-V become the third quarter of 2015, “I am a singer,” the official designated car. Success Index: Comment: aside from the print media and online media on the budding, today is still the third media dominance. Launching TV commercials or naming sponsorship of a variety show is still a quick way to quickly increase brand awareness, despite its high cost, but with great success. In order to push the factory × R-V this small SUV, Guangzhou Automobile HONDA sponsored Hunan Satellite TV popular variety show “I am a singer” two years ago. As a television program for all ages,