国内的大多数专家学者都对品牌延伸持否定意见,并纷纷发表文章批判之。但动辄喊打喊杀,未免有失偏颇。诚然,品牌延伸有可能是企业前进中的滑铁卢,但也有可能是企业发展的加速器。事实上,品牌延伸并没有像很多理论家所说的那么可怕。一般而言,市场竞争越激烈,品牌延伸的成功系数越低。然而恰恰是在欧美等发达国家,市场竞争异常激烈、残酷,但品牌延伸还是十分盛行并取得了很大成功。有人比喻: Most domestic experts and scholars have negative opinions on brand extension and have published articles to criticize them. But shouting and screaming are inevitable biases. It is true that the brand extension may be Waterloo in the progress of the company, but it may also be an accelerator for the development of the company. In fact, brand extension has not been as terrible as many theorists have said. In general, the more intense the market competition, the lower the coefficient of success for brand extension. However, it is precisely in developed countries such as Europe and the United States that the market competition is extremely fierce and cruel, but the brand extension is still very popular and has achieved great success. Someone metaphor: